00
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SecondsThe EU–Western Balkans Media Literacy Conference 2025 takes place on 17 November 2025 in Skopje, North Macedonia.
The Conference is an annual flagship event of the European External Action Service in the Western Balkans taking place since 2020. It is dedicated to strengthening media literacy, fostering resilience to disinformation and foreign information manipulation and interference (FIMI), and building trustworthy information environments in the Western Balkans.
9:00-9:30 (30’)
Registration and welcome coffee
9:30-9:45 (15’)
Opening remarks
Michalis Rokas, Ambassador of the European Union to North Macedonia
Zoran Trajchevski, Director of Agency for Audio and Audiovisual Media Services of North Macedonia
9:45-10:45 (60’)
As social media have become increasingly relevant channel of information gathering, so has their potential negative role in diffusion of information manipulation become more evident. Regional civil society has been working on ‘translation’ of the EU’s flagship initiatives to foster accountable and transparent digital space, most notably Digital Services Act (DSA) into the regional context. However, these attempts need further solidification and alignment across the region. This panel will focus on ways of achieving robust and regionally harmonized approach to addressing information manipulation and other forms of harmful content online and of engaging with the EU and with the platforms.
10:45-11:00 (15’)
Coffee break11:00-12:00 (60’)
The Western Balkans is witnessing a surge in anti-gender and anti-LGBTIQ+ information manipulation and disinformation campaigns, impacting public opinion and hindering the democratization process in the region. These identity-based disinformation operations also pose a threat to the perception of the EU, embedding anti-Western narratives within the public discourse. Such operations foster hostility and polarization, while inciting hate speech and hate crimes. This panel will delve into the mechanisms of these information operations, examining how they reinforce discrimination, and discuss strategies for combating their harmful effects on society.
12:00-13:10 (70’)
Lunch14:30-15:30 (60’)
Younger generation is being shaped by and is shaping the development of online platforms. This panel explores the dual nature of this relationship, examining the risks of life on platforms, such as privacy concerns, misinformation, and digital addiction, alongside the opportunities platforms offer for tailor-made content that responds to the interests and needs of the new generation. We will discuss ways of navigating and engaging with the digital landscape that are empowering for creators and audiences, including enhancement of media literacy of the next gen.
13:10-14:10 (60’)
Break out session 1:
Importance of institutional response to FIMI threats
Break out session 2:
Understanding and addressing science-related information manipulation
Break out session 3:
AI beyond chatbots: Sovereignty, capability building & a practical truth stack
Break out session 4:
To Prompt or Not to Prompt?
14:10-14:30 (20’)
Coffee break
15:30-15:45 (15’)
Inspirational speech: If Offense Uses AI, Defense Must Too – But As a System, Not a Single Oracle
15:45-16:00 (15’)
Conference closing
16:00-17:00 (60’)
Reception
Program Director, Metamorphosis Foundation, North Macedonia
PhD in Gender Studies, North Macedonia
naukagovori.ba, Bosnia and Herzegovina
Executive Director, Balkan Investigative Reporting Network, Albania
Zašto ne, Bosnia and Herzegovina
Centre for Democratic Transition, Montenegro
Legal Expert on Electoral Matters of the Ad Hoc Parliamentary Committee, regarding foreign interferences and disinformation, Albania.
HIBRID, Kosovo